Called out by Web 2.0

I was gushing to my friend Brian about how excited I was to attend O'Reilly's Web 2.0 conference this week and he said, "Sounds like you've found your calling."

Huh. I never thought of it that way. Rather than a calling, what I've always felt is that Web 2.0 is calling me out. To be more transparent with all of my writing. To be more open, respectful and collaborative with everyone I work with. To torch my old marketing, creativity and communications paradigms. To be more frank all the time.

I'm always amazed reflecting on how the web just isn't about technology at its heart.