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Peter Kirn

Sounds good to me. Only one problem: we need a new term. Prosumer makes me think of mid-range DV cameras. And one other problem: musicians (and other artists, for that matter) never needed any fancy terms for both creating and listening, producing and consuming. Hasn't everyone always done that? Seems to me the real change was the entry of mass-produced mass-content, and it's about time the pendulum swung the other way.

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  • FISH! Print Ad: "Caffeine"
    Leveraging a new social media toolsuite, we strengthened brand value through authentic, passionate customer conversations about how The FISH! Philosophy was flourishing in organizations throughout the world.